Just for a lark, I looked at the list of exclusions for an e-mailed 20% of offer from Macy’s. Here it is:
“7 For All Mankind, Beats by Dr. Dre, Birkenstock, Born, Chantelle, Coach, CW-X, Denim & Supply Ralph Lauren, Donald J Pliner, Donatella, Dr. Martens, Ecco, Ed Hardy, Goddess, Joe’s Jeans, Lacoste, Levi’s®, Merrell, Minnetonka Moccasin, Ralph Lauren Childrenswear, Sofft, The North Face, Tretorn, Va Bien, men’s & women’s athletic footwear, baby gear, kids’ shoes, toys, cosmetics & fragrances, sunglasses, Sunglass Hut, select fashion jewelry & watches, Gift Cards. FOR HER: Anita lingerie, bridge & designer handbags, B.Tempt’d by Wacoal, Calvin Klein lingerie, DKNY lingerie, Dolce Vita, Easy Spirit, Felina, Impulse clothing, Jezebel, Lauren Ralph Lauren, Le Mystere, Lunaire, MICHAEL Michael Kors, Naturalizer, Not Your Daughter’s Jeans, Sperry Top-Sider, select Steve Madden shoes, Wacoal. FOR HIM: Armani Jeans, Asics, Cole Haan, Dockers®, Emporio Armani, Hugo Boss, Johnston & Murphy, Marmot, men’s store electronics, New Balance, Polo Ralph Lauren, Spyder, Tommy Bahama, Tumi. FOR THE HOME: All-Clad, J.A. Henckels, Le Creuset, Tempur-Pedic, Tumi, Wusthof, furniture, mattresses, rugs, regular-priced china, silver & crystal. Savings do not apply to Everyday Values, jewelry specials, Jewelry Super Buys, Specials, web busters™, purchases in Macy’s stores or prior purchases.”
Good lord! What’s left? Even going through this list is an effort. I suppose this points out the asymmetric power between companies and consumers (or at least one aspect of it).