I’ll be using my favorite coffee shop, Zoka Coffee Roasters, as a case in point for how NOT to do social media marketing.

• There’s a new Zoka store that just opened up in Kirkland. The store is not listed in the “Locations” page on the Zoka website. I did end up finding the address and phone number when I googled “kirkland site:zokacoffee.com”, but 95% of internet users won’t know the site: trick.
• Doing a Google Maps search for “Zoka Kirkland” returned zero results in Kirkland.
• No Twitter account? Surely thou jesteth.
• The Zoka account on Facebook is a normal account, not a “fan page”, and gets updated about every solar eclipse. Looking at the feed, you’d never know they’re opening up in Kirkland.
• GetSatisfaction? Nein! Wuhoo! Nyet!
• Zoka has had a lot of success in regional and national barista championships. Phuong Tran won the 2005 national title, Jen Prince (who at one time was my favorite Seattle barista, hands down) won the 2005 NWRBC championship, and Maki Campbell took 2nd place in the 2007 Northwest regionals. You can find this info deep in the Zoka Blog if you search for it via Google, but these sorts of spectacular achievements should be made more front-and-center.
• Speaking of the Zoka Blog, 6 posts this year.  Total.

Now, don’t get me wrong, I love love love Zoka, but their social media strategy needs a significant boost in the arm.

What other Social Media Strategy snafus can you find?  What would you recommend?