From Read/Write Web this morning:

Founder Ben Kaufman, who bankrolled the company in part with money from the sale of his last company Mophie, has organized a gimmick over the course of the TED conference he hopes will prove Kluster’s worth. Kaufman intends to let TED attendees — and users from around the world — design a completely new product over the course of 72 hours.

*cough* been there, done that. Doing it again in Portland in a few months. I think what this shows is that Andrew Hyde’s Startup Weekend model — get a bunch of smart people in a room, give them a challenge, set them loose — has legs and strikes the right chord in people.

I’ll be really interested to hear what Kluster comes up with. Operationally, I’m interested to hear how you can “launch” a physical product – not a website – in 72 hours. There will be a lot of interesting (yet minor) dissimilarities with Startup Weekend. It will be good to compare and contrast.