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Managing Two Twitter Accounts?

Jun 1, 2008
Startups

I have my personal Twitter account @anthonyrstevens, and I recently set up a specific account for my recently-launched startup, @crowdify (thanks @wesm!). Do you entrepreneurs out there have multiple twitter accounts, and if so, do you find it useful? Is the overhead worth it when you’re early into your startup life and have few followers?

I suppose the argument would be that it can be a valuable PR outlet for things that your regular tweep friends might not be interested in.

Curious to read your responses.

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1 Comment

  1. Marina Martin  •  Jun 1, 2008 @12:13 pm

    The danger in having two separate accounts is that a business is so much about the people and not about the day-to-day technical details. I’m interested in Crowdify because I’m interested in *you*, and I want to hear what you’re up to. There’s no work/life separation there from my perspective.

    I think it does work to have a separate account with the understanding that account is announcement-only, i.e. “New feature up today!” or “Download Beta 2.04b!” If the purpose of the account is to interact with the community much, though, then that’s better done from your personal account.

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