Hm. Let’s see, a data service that doesn’t allow you to do joins. Ugh! Gack! Pfffftttht! And yet Scoble (or should I call him Scoble 2.0?) thinks it has the potential to kill off Oracle, SQL Server, and MySQL in one swoop. Combined revenues for the three established players: like one trillion dollars. Scoble is eating the magic Web 2.0 mushrooms again.

Love this comment by Karim on Scobleizer.com, which includes this gem:

And charging people for CPU usage? Didn’t that die with punch cards? 1974 called and wants its pricing model back.

Over at TechCrunch, Erick Schonfeld proves that he was a marketing major in college. Or he’s eating the same mushrooms that Scoble is. I’d like to take a moment to paraphrase the immortal Michael Corleone:

If anything in this life is certain, if history has taught us anything, it’s that you should take starry-eyed blog posts about The Next Big Thing with a grain of salt.

Yesterday I linked up this blog with the Amazon.com Associates Program.  Registration was a snap, and I was very pleasantly surprised at how easy they make it to add product images and links.  For an example, see yesterday’s book review of the novel Hyperion, by Dan Simmons.

However, I don’t think I’ll be including Amazon links in most of the posts I do about books/music/products.  That extra couple minutes of building links/widgets just doesn’t pan out in a cost-benefit calculation, but more importantly, revenue generation is not the reason I blog in the first place.  Sure, I have dreams and goals and plans for building a successful software company, but Amazon.com 4% referral fees are not a key part of it.   If I think it’s useful for you, the reader, to see that extra information with a mouseover, I’ll include it, but probably not every time.